App Store review / Guidelines
App Store review · first-hand
App Review Guidelines we were rejected under
Each page: what it means, our dated cases, and the change that worked. Overview with the chart: App Store rejections, decoded.
GuidelineGuideline 4.3: SpamGuideline 4.3 is Apple's anti-spam rule: (a) no copies of one app under several bundle IDs, (b) no app that is "indistinguishable from what's already ...GuidelineGuideline 4.2.6: Apps created from a template or app generation serviceGuideline 4.2.6 rejects apps built from a commercial template or app generation service unless the owner of the content submits them under their own a...GuidelineGuideline 2.1: App Completeness (and "Information Needed")Guideline 2.1 covers apps that crash, have placeholder content, or that the reviewer cannot fully test. On a new developer account it usually arrives ...GuidelineGuideline 2.3.7: Accurate Metadata: names, keywords, pricesGuideline 2.3.7 bans prices, "free", discounts and keyword stuffing in the app name, subtitle, screenshots and previews. Apple counts the word "free" ...GuidelineGuideline 2.3.2: In-app purchases in metadata and promoted purchasesGuideline 2.3.2 says your store page must make clear what costs extra, and that promoted in-app purchases need a display name, image and description f...GuidelineGuideline 2.3.6: Age rating answersGuideline 2.3.6 says to answer the age rating questionnaire honestly. The reviewer compares your answers with what the app shows. Our habit tracker, C...GuidelineGuideline 2.3.13: In-App EventsGuideline 2.3.13 lets you feature timely events from inside your app on the App Store. Events must be real, dated and about the event itself. We learn...GuidelineGuideline 2.5.1: Public APIs, used for their intended purpose (HealthKit)Guideline 2.5.1 requires public APIs only, and that frameworks like HealthKit are used for their purpose and visible to the user. Our Chain 1.4 update...GuidelineGuideline 1.4.1: Medical and health accuracy claimsGuideline 1.4.1 says health apps must disclose the data and method behind any accuracy claim, or be rejected. It reaches further than medical devices:...GuidelineGuideline 5.1.1: Data Collection and Storage (privacy policy)Guideline 5.1.1 requires a privacy policy, linked in App Store Connect and inside the app, that says exactly what you collect and why, plus consent fo...GuidelineGuideline 3.1.2: SubscriptionsGuideline 3.1.2 sets the rules for auto-renewable subscriptions: ongoing value, at least 7 days per period, available on all the user's devices, and c...