Glossary / App Store and iOS
Glossary · App Store and iOS · checked Oct 24, 2026
App Review Board
Short answerThe App Review Board hears appeals of App Review rejections. You file through Apple's appeal form: up to 5 apps per form, 2,000 characters per reason.
Why it matters
It is the formal route to a second opinion, but it can be slow and silent; App Review appointments are a faster way to talk to a person.
Our number
We filed three appeals for 11 apps on October 5, 2026. As of October 24, no reply.
Go deeper on this site
Where it shows up here
It appears on 8 pages of this site: 5 App Store pages, 3 Articles. A few to start with:
- App Store review time: 64 real decisions, median 73 hours
- Apple's 4.3 spam check is a 30-second batch job. 22 rejections prove it
- App Store rejections, decoded from our own
- App Store Connect messages and errors we hit
Sources
- Apple: App Review (appeals): developer.apple.com/distribute/app-review/ (checked Oct 24, 2026)
Related terms
Up next
Go deeperWhat we filed and what came backThe page on this site that does the most with this term.Read it next →Also worth your time
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