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Games / Steam launch data / O'BLOCK launch numbers

Launch report · Steamworks · latest read Oct 24, 3:50 PM ET

O'BLOCK's first days on Steam, in numbers

Short answerOur free game O'BLOCK launched on Steam on Oct 20, 2026. By Oct 24, 3:50 PM ET: 4,809 free claims, 88 people who actually played (1.8%), a median of 8 minutes played, 94 wishlists added in total and 1 $4.99 Supporter Pack sold. On a free game, claims are cheap: most came in the first two days and most people never pressed Play.

88,117store impressions, last 7 days
4,150store page visits4.7% of impressions
4,809free claims, all time
88people who played1.8% of claims
8 minmedian time played
1$4.99 Supporter Pack sold

Every reading, oldest first

ReadFree claimsPlayedClaims to playMedian playedWishlists openWishlists addedSupporter Packs
Oct 20, 5:24 PM ET2,077160.8%13 min581
Oct 22, 12:40 PM ET3,898681.7%10 min52881
Oct 23, 3:40 PM ET4,566821.8%9 min50911
Oct 24, 3:50 PM ET4,809881.8%8 min50941

Download the CSV. "Free claims" = lifetime free licenses (Steam counts anyone who pressed Play Game or Add to Library). "Played" = lifetime unique users.

Claims by day

  1. Oct 20, 2026 (approx.)2,913
  2. Oct 21, 2026979
  3. Oct 22, 2026519
  4. Oct 23, 2026278
  5. Oct 24, 2026 (part of the day)126

Most claims came in the first hours. Our read of why, with the evidence and the caveats: free-game collectors and automated claiming tools (launch article).

Where the store visits came from

Steam's traffic breakdown for the week before the last reading (4,150 visits):

  1. Direct (a link or the typed URL)1,285
  2. Steam browse and search682
  3. Bots (Steam's own label)298
  4. New releases queue188
  5. Searched for the name173
  6. Other Valve pages172
  7. External websites138
  8. Discovery queue135
  9. Tag pages99
  10. library68
  11. Search suggestions67

Steam's release email went to the 50 people who had wishlisted the game; 12 claimed it within a day and 18 within 7 days.

What we would tell you before your launch

  • Watch players, not claims. On a free game, claims measure reach. Lifetime users and median time played tell you whether the game works.
  • Size is a conversion step. The launch build was 29.8 GB, almost all lossless music; we cut it to 3.8 GB the same evening. Check yours with the download time calculator.
  • Wishlists convert slowly. 35 of 94 wishlists had converted by the last reading. Plan with the wishlist calculator.

Sources

Up next

How our launch compares: Most free-to-play games on Steam have nobody online at their daily peak.How many players does a free Steam game get?3,237 of 4,688 free-to-play Steam games (69%) had zero players at their daily peak. Only 78 reached 1,000. SteamSpy data, Oct 20 2026, CSV.Read it next →

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Free to cite and reuse under CC BY 4.0 with a link back. How it was collected: methods. Spotted an error? Corrections.

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