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AI · · 14 min read · Matt Busel

Filed under Opinion AI industry

America already has a social credit score. Data brokers run it

America already has a social credit score. Data brokers run it
On this page · 13 sections
  1. Key numbers
  2. The Chinese score you fear is mostly a myth
  3. The American version is a line item in five 10-Ks
  4. Scoring you is the best business in America
  5. 603 brokers told California exactly what they do
  6. 37 days: what Washington actually did about it
  7. Follow the money: the lobby that wanted it that way
  8. Who benefits from "only China does that"
  9. No notice, no appeal, no off switch
  10. The strongest case for the scorers, and why it fails
  11. AI is about to turn the dial up
  12. What this means for you
  13. Sources

Short answer: Does America have a social credit score? Yes. It is not one number run by one government, it is a private stack of fraud, risk, identity and "trust" scores sold by companies that grossed more than $20 billion in 2025, and 603 of the data brokers feeding it just told California, in writing, that dozens of them sell to the federal government, state governments, police and AI labs. The scary Chinese score most Americans picture is largely a media myth. The American one is real, it is in SEC filings, and the China panic is the best cover it ever had.

TL;DR: Equifax's The Work Number alone holds 813 million employment records fed by payroll data from over 4 million employers, while Equifax reported just 685 deletion requests to California for all of 2025. FICO's Scores segment ran an 87.8% operating margin in fiscal 2025, and in 2025 the US put a rule in force banning bulk sales of Americans' data to China, then 37 days later withdrew the rule that would have limited the same sales to everyone else. Americans read the Wikipedia page on China's Social Credit System 410,339 times in 2025 and the page on data brokers 39,201 times, and that 10 to 1 gap is the whole trick.

Key numbers

WhatNumberSource, checked Oct 25 2026
2025 revenue: Equifax, RELX Risk, TransUnion, Verisk, FICO$6.07B, $4.60B (GBP 3,485m, our conversion), $4.58B, $3.07B, $1.99BSEC 10-K and 20-F filings, Tensorust pull
Employment records in Equifax's The Work Number, Dec 31 2025209 million active, 813 million totalEquifax 2025 10-K
FICO Scores segment operating margin, fiscal 202587.8% ($1,026M on $1,169M)FICO FY2025 10-K, our calc
Registered California data brokers (2025 activity)603CPPA Data Broker Registry, updated Jul 29 2026
Brokers that sold or shared data with the federal government / law enforcement without a subpoena / a GenAI developer55 / 28 / 32CPPA registry CSV, Tensorust count
DOJ rule on bulk data sales to China in force vs CFPB data-broker rule withdrawnApr 8 2025 vs May 15 2025 (37 days)Federal Register 2024-31486, 2025-08644
Federal lobbying by CDIA, Equifax, Experian, TransUnion, 2024$5.6 millionSenate LDA filings, Tensorust sum
Wikipedia views in 2025: "Social Credit System" vs "Data broker"410,339 vs 39,201Wikimedia Pageviews API, Tensorust pull
Flight tickets China denied to blacklisted people, as of June 201926.82 millionNDRC figures via Wikipedia
Animated bar chart of 2025 revenue in billions of dollars: Equifax 6.07, RELX Risk (LexisNexis) 4.60, TransUnion 4.58, Verisk 3.07, FICO 1.99.
America's private score stack, 2025 revenue. SEC 10-K and 20-F filings; RELX converted from GBP at the FRED 2025 average. Tensorust, Oct 25 2026.

The Chinese score you fear is mostly a myth

Start with the thing everyone thinks they know. The picture in American heads is a Black Mirror episode: every citizen gets one number, an AI watches everything, and a low score gets you banned from trains.

The record is less cinematic. The Wikipedia entry on China's social credit system, citing Yale's Jeremy Daum and researchers like Filip Sebok, calls the single numerical score "perhaps the most common myth" about it. What China actually runs is a patchwork of blacklists, the biggest being a court list of people who refuse to pay judgments they can afford to pay.

That list has teeth. By June 2019, China's planning agency said 26.82 million flight tickets and 5.96 million high-speed rail tickets had been denied to blacklisted people. Nobody should want that system. But note one detail: before a person or company lands on a Chinese blacklist, they must be told the decision and its legal basis, and there is a formal credit repair process to get off.

Hold that thought. It is the part of the Chinese system America does not copy.

The American version is a line item in five 10-Ks

Here is ours. It has no single number either. It has thousands of them, sold by private companies, and you will never see most of them.

Equifax, RELX's LexisNexis Risk business, TransUnion, Verisk and FICO together booked more than $20 billion of revenue in 2025, by our sum of their SEC filings. That is not credit scores alone. It is employment verification, fraud scores, device risk, identity checks, insurance risk and "decisioning," the industry word for a machine telling a business whether to say yes to you.

The crown jewel is a database most people have never heard of. Equifax's 2025 annual report says The Work Number held about 209 million active and 813 million total employment records at the end of 2025, built from payroll data received from over 4 million organizations. Equifax says it generally does not charge employers to add their data. Your employer hands over your salary history for free, and Equifax sells verifications of it to lenders, landlords and government agencies.

TransUnion's 10-K says it holds information on over one billion consumers and sells "TruValidate Device Risk," which flags suspicious transactions by recognizing your phone or laptop. Riskified, which scores online checkouts for big retailers, says its merchants ran $155.1 billion of sales through its platform in 2025, up 10%. Every one of those orders got a verdict on you before the box shipped.

Scoring you is the best business in America

If you want to know whether something is a sideline or a system, look at the margin.

FICO's fiscal 2025 segment table shows its Scores business made $1,026 million of segment operating income on $1,169 million of revenue. That is an 87.8% margin, by our calculation from the filing. Scores were 59% of FICO's revenue in 2025, up from 51% two years earlier.

Equifax's Workforce Solutions segment, home of The Work Number, ran a 44.2% operating margin in 2025, against roughly 18% for Equifax as a whole. RELX's Risk business made GBP 1,305 million of adjusted operating profit on GBP 3,485 million of revenue, a 37.4% margin, and RELX credits "AI-enabled analytics and decision tools."

Horizontal bar chart of fiscal 2025 operating margins: FICO Scores segment 87.8%, Equifax Workforce Solutions 44.2%, RELX Risk adjusted 37.4%, Equifax whole company 18.0%.
Operating margins, fiscal 2025. FICO, Equifax and RELX filings, our calc. Tensorust, Oct 25 2026.

And it keeps growing. Equifax's revenue went from $3.41 billion in 2018 to $6.07 billion in 2025, up 78%. TransUnion's went from $2.32 billion to $4.58 billion, nearly double. A product with 87.8% margins and growing demand is not going to regulate itself away. It is going to look for cover.

603 brokers told California exactly what they do

Most writing about data brokers is guesswork. This part is not. California makes every data broker register each year and answer a questionnaire, and the 2026 registry, covering 2025 activity, lists 603 of them. We downloaded the full CSV and counted the answers.

115 brokers said they collect precise geolocation. 69 collect gender identity data. 42 collect government ID numbers. 55 said they sold or shared consumer data with the federal government in the past year, 54 with other state governments, and 28 with law enforcement outside of a subpoena or court order. 32 said they sold or shared data with a developer of a generative AI system. 26 said they sold or shared it with a foreign actor.

Horizontal bar chart of 603 California-registered data brokers answering yes: 115 collect precise geolocation, 69 gender identity, 55 sold or shared with the federal government, 54 with other states, 42 collect government IDs, 32 sold or shared with a GenAI developer, 28 sold to law enforcement without a subpoena, 26 with a foreign actor.
2026 California Data Broker Registry (2025 activity), CSV updated Jul 29 2026. Tensorust count, Oct 25 2026.

The big names are in there, in their own words. Equifax Workforce Solutions, the Work Number business, answered yes to collecting minors' data, government IDs, citizenship and immigration status and biometric data, and yes to sharing with the federal government, other states and law enforcement outside a subpoena. LexisNexis Risk Solutions answered yes to precise geolocation, government IDs and minors, and yes to the federal government, states and law enforcement. TransUnion Risk and Alternative Data Solutions said yes to biometric data, gender identity and selling to a GenAI developer.

That is the thing people say they fear from Beijing: the state and private data fused, scoring citizens, no off switch. Here it is self-reported, on a government website, in a spreadsheet.

37 days: what Washington actually did about it

Now the cleanest receipt in this whole story. Two federal rules, both public in the Federal Register.

On January 8 2025 the Justice Department published a final rule under Executive Order 14117 restricting bulk transfers of Americans' sensitive personal data to "countries of concern," China among them. It took effect on April 8 2025.

A month earlier, in December 2024, the Consumer Financial Protection Bureau had proposed a 61-page rule called "Protecting Americans from Harmful Data Broker Practices." It would have treated the sale of "credit header" data, your name, date of birth, addresses, Social Security number and phone number, as a consumer report under the Fair Credit Reporting Act, so brokers could only sell it to buyers with a legal reason. The CFPB's own text said stalkers and domestic abusers buy this data to find people who do not want to be found.

On May 15 2025, 37 days after the China rule took effect, the CFPB withdrew the domestic rule in two pages signed by Acting Director Russell Vought, citing "updates to Bureau policies" and its "changed policy objectives."

Stat card: 37 days between the DOJ rule banning bulk data sales to China taking effect on April 8 2025 and the CFPB withdrawing its domestic data broker rule on May 15 2025.
Federal Register documents 2024-31486 and 2025-08644. Checked Oct 25 2026.

That is documented. Here is our reading, stated plainly: America did not decide that selling your Social Security number and home address is dangerous. It decided that selling it to China is dangerous. Selling it to anyone else, including the people the CFPB itself said stalk domestic violence survivors, is a business.

Follow the money: the lobby that wanted it that way

The industry's trade group is the Consumer Data Industry Association, CDIA. Its own lobbying reports to the Senate list the same three words in its issue description quarter after quarter through 2024 and 2025: "credit headers." That is the exact product the CFPB rule would have restricted.

By our sum of Senate lobbying disclosures (quarterly reports, amendments left out), CDIA, Equifax, Experian and TransUnion spent about $5.6 million lobbying Washington in 2024 and about $6.2 million in 2023. Experian's outside firm Venable listed "Data brokers" as a lobbying issue in every 2024 quarter, and in the second half of the year added "Protecting Americans' data from foreign" adversaries. Equifax's 2025 filings list H.J. Res 74, the resolution to overturn the CFPB's rule keeping medical debt off credit reports.

Horizontal bar chart of 2024 federal lobbying in millions of dollars: Equifax 2.12, Experian 2.02, Consumer Data Industry Association 1.10, TransUnion 0.385; $5.6 million combined.
Federal lobbying, 2024. Senate LDA quarterly reports, amendments excluded, Tensorust sum, Oct 25 2026.

We are not saying any of that is illegal. Lobbying is legal and disclosed, which is how we can count it. We are saying the record shows an industry that worked on the foreign-adversary framing and on keeping the domestic rules loose at the same time, and got both.

Who benefits from "only China does that"

Every story needs a villain, and the China social credit score is the perfect one for this industry. It is far away, it is run by a rival government, and it lets Americans feel that scoring people is something other countries do.

The attention data says the frame works. English Wikipedia's page on China's Social Credit System drew 410,339 human pageviews in 2025. The page on data brokers drew 39,201. LexisNexis Risk Solutions, one of the largest scorers of Americans alive, drew 16,846. Readers spent ten times more attention on a system that does not score them than on the one that does.

Horizontal bar chart of 2025 English Wikipedia human pageviews: Social Credit System (China) 410,339, Equifax 101,438, Data broker 39,201, Acxiom 23,258, LexisNexis Risk Solutions 16,846.
Wikipedia pageviews, full year 2025. Wikimedia Pageviews API, Tensorust pull, Oct 25 2026.

On Hacker News, the tech crowd's front page, stories matching "social credit" peaked at 68 in 2018, the year the Black Mirror version went viral. Our bet is that this was not an accident of the news cycle. A foreign bogeyman is the cheapest privacy policy money can buy: it lets politicians look tough, it lets the industry write the rules for "foreign adversaries" and it keeps the domestic market off the front page. Nobody had to plan it. Everyone just had a reason to keep pointing east.

No notice, no appeal, no off switch

Remember the Chinese rule about being told before you are blacklisted? Here is the American experience.

Take returns. In Hayden v. The Retail Equation, shoppers sued The Retail Equation, a unit of Appriss, along with Sephora, CVS, The Home Depot, The Gap, TJX, Bath & Body Works and Bed Bath & Beyond. The court's May 4 2022 order summarizes their claims: the company gave retailers an individual "risk score" each time a customer tried to return something, built from purchase history and ID data, including data on "people thought to be related or associated with the consumer" and on "other customers in the merchant location" at the time.

The shoppers alleged they were never asked, could not review or correct their scores, were not told what score they needed, and had returns rejected. The court granted the motions to dismiss in part, and those are allegations, not findings. But read the mechanism again: a private score that counts who you are related to and who was standing near you in the store. That is the exact Black Mirror feature people attribute to Beijing.

Then look at the deletion math. California's privacy law exempts data covered by the Fair Credit Reporting Act, and Equifax told the registry that about 80% of its Workforce Solutions revenue comes from FCRA-regulated products. Equifax reported 685 requests to delete for 2025. The Work Number holds 813 million records.

Stat card: 813 million employment records in Equifax's The Work Number versus 685 deletion requests Equifax reported to California for 2025.
Equifax 2025 10-K; CPPA 2026 Data Broker Registry. Checked Oct 25 2026.

The registry shows people do push back when they know where to look. LexisNexis Risk Solutions reported 60,645 requests from people asking what it holds on them. Across all 603 brokers, Californians and others filed 58 million deletion requests. But a right you have to discover, broker by broker, is not an appeal process. It is a scavenger hunt.

The strongest case for the scorers, and why it fails

Here is the best argument on the other side. Fraud is real and expensive. Scores let a lender say yes to a stranger in seconds, let a retailer ship without a deposit and let a landlord rent without a co-signer. Without shared data, credit would be slower, dearer and more biased toward people who already know a banker. And regulators do act: in December 2024 the FTC moved against Gravy Analytics and Venntel, which say they gather more than 17 billion signals from about a billion smartphones every day, and against Mobilewalla.

All true, and it does not touch the thesis. We are pro-market, and markets need information. But a market where the product is you, where you are not the customer, cannot see the price, cannot see the verdict and cannot leave, is not a free market. It is a toll booth you do not know you are driving through. The FTC cases are one-off orders against a few brokers out of 603, and the revenue line keeps climbing through every one of them.

AI is about to turn the dial up

Everything above was built with spreadsheets and rules engines. The next version is being built with models, and the registry already shows it: 32 brokers sold or shared data with GenAI developers in 2025, and RELX sells its risk business as "AI-enabled analytics and decision tools."

Our bet, unproven but where the incentives point: the next American score will not be about your past bills. It will be a running trust score on your behavior, your device and soon your AI agent, deciding whether that agent is allowed to book, buy or sign for you. The people who own that score will own the gate to the agent economy. That is why this matters to builders and not just privacy people. If you do not own your data and your tools, someone else's model decides your price.

We have argued before that AI fear is a control play and that your TV makes more from watching you than from being watched. This is the same pattern, one level deeper: the panic points at the foreign system, the money sits in the domestic one.

What this means for you

Treat yourself like the product the filings say you are, and claw some of it back. Freeze your credit at all three bureaus. Ask The Work Number and LexisNexis for your file, the way 60,645 people asked LexisNexis last year. If you live in California, use the state's DROP tool, which since January 1 2026 lets you send one deletion request to every registered broker, and brokers must start processing those requests from August 1 2026. Keep your job search on your own machine, not in another database.

That last part is where we can help. The $10 Job Hunt Kit builds a resume matched to the job post and a cover letter that reads like you, fully offline, so your history stays yours. If it does not get you there, we keep working on it at no extra cost until it does. For more arguments like this one, read Tensorust Opinion, browse every opinion piece, and see what the models behind the next scores cost on our LLM price list.

Sources

First published here on tensorust.com on Oct 25, 2026. Related: Opinion, All opinion pieces, LLM price list.

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